Latina-Owned. Bronx-Raised. Soft Power Defined.

I grew up in the Bronx, where glamour meant survival and beauty was resilience.

Where women turned sidewalks into runways and Sunday hair appointments were sacred.
Where we didn’t wait for luxury—we became it.

I’m Puerto Rican and Dominican.
Which means I was raised in rhythm, in warmth, in pride.
In sazon, hoop earrings, and women who could silence a room with a look.
It means I carry two islands in my spirit and a city in my soul.

Lascano is my love letter to that life—where culture, confidence, and softness collide.
It’s the scent of your childhood wrapped in gold.
It’s elegance that speaks Spanglish.
It’s beauty with a backbone.

This brand is for the girls who’ve always been too bold, too soft, too much.
Now? We’re everything.

– Gabriella Lascano